Pinterest Graphic Design Case Study - Meg & Co

Client: Meg & Co
Marketing Partner: Neon Lion

A Story Worth Telling: Building Visibility for a Female-Led Custom Home Builder

Some brands, like Meg & Co don’t need louder marketing. They simply need clearer storytelling. Meg & Co, based in Twin Falls, Idaho, is a female-led custom home builder with an in-house design team and a deeply intentional approach to residential construction. Their work blends thoughtful planning, refined design, and a hands-on client experience that feels personal without sacrificing professionalism.

As a female builder, Meg & Co brings a distinct perspective to the building process. Their model integrates design and construction under one roof, allowing clients to move gracefully from concept to completion. This philosophy is outlined in their own writing about what it means to be a female builder, centered on collaboration, clarity, and trust rather than hierarchy or ego.

When Meg & Co partnered with Neon Lion, the goal wasn’t to “rebrand” or chase vanity metrics. The goal was to tell their story more intentionally, across platforms that support long-term visibility, searchability, and brand equity.

Why Pinterest Was Part of the Strategy

At Neon Lion, we’ve long believed that Pinterest is one of the most underutilized platforms for builders, designers, and construction-focused businesses. Pinterest isn’t just social media. It’s a visual search engine. That distinction changes everything, especially when supported by strategic Pinterest graphic design built for discovery rather than fleeting engagement.

One of Neon Lion’s owners, Morgan Molitor, actively teaches Pinterest strategy to custom builders, general contractors, and small business owners, helping them understand how visual content can work for them long after it’s published. Strong Pinterest graphic design is not about decoration. It is about clarity, keyword alignment, and positioning content where homeowners are already searching.

When we introduced Pinterest as a strategic channel for Meg & Co, their team immediately saw the opportunity. Their portfolio of custom homes, detailed process imagery, and strong design sensibility made them an ideal fit for a platform driven by discovery, planning, and inspiration.

Together, we began translating Meg & Co’s work into Pinterest-ready storytelling. For this client, we mainly focused on custom homes and their Parade of Homes projects, design-forward details and layouts and long-tail search visibility tied to SEO goals. Each piece of Pinterest graphic design was structured to highlight a single takeaway, keeping the message focused and easy to understand.

Turning Projects Into Visual Stories

A key part of this strategy was creating custom Pinterest graphics using Meg & Co’s own photography. These graphics weren’t meant to be overly polished or trend-driven. Internally, we jokingly call them “ugly pins.” They aren’t always conventionally beautiful. But they are ALWAYS effective.

Effective Pinterest graphic design prioritizes information over aesthetics alone.

These pins are designed to do more than simply look good in a feed. Each one pulls a clear takeaway from a project. They quietly educate the viewer, offering design insights that feel approachable rather than overwhelming. Thoughtful Pinterest graphic design helps homeowners understand not just what they’re seeing, but why it works.

These pins answer questions before they’re asked and build trust through clarity. Paired with Meg & Co’s photography, each Pinterest graphic design becomes visual proof of craftsmanship, showing the level of care and intention that goes into every custom home they build. Consistent Pinterest graphic design reinforces brand recognition while strengthening search performance.

They function as small story modules, each one pulling a viewer into Meg & Co’s world while supporting SEO, brand recognition, and long-term content performance. Behind every high-performing pin is strategic Pinterest graphic design aligned with search intent and audience behavior.

When One Pin Proves the Strategy Works

One pin, in particular, became a clear turning point in showing what this strategy could do when content, search intent, and design work together.

For Meg & Co’s Charles project, a Summer Parade of Homes feature, we published a blog titled “The Best Interior Paint Colors from Our Magic Valley Parade Home.” From there, we created individual Pinterest graphics for every space, each one calling out a specific paint color used in the home. The goal wasn’t to tease or withhold information. It was to give it away clearly and confidently, in a format people actually search for and save. Strong pinterest graphic design made that clarity possible.

One of those graphics highlighted Bateau Brown (SW 6033) by Sherwin-Williams, a deep, moody color used in the project. The pin clearly showed the bathroom and named the paint color. Nothing flashy. No clickbait. Just useful, well-presented information.

The results spoke for themselves. That single pin generated over 67,000 impressions, nearly 4,700 pin clicks, and more than 1,200 saves in a single month-long window. Engagement increased by more than 180 percent across key metrics, and, most importantly, it drove meaningful traffic back to Meg & Co’s website. People weren’t just scrolling past. They were saving it, clicking through, and using it as a reference point. Well-executed Pinterest graphic design played a quiet but critical role in that performance.

What made this pin perform wasn’t a trick or trend. It was the decision to respect the reader’s time and intelligence. By offering a complete, valuable piece of information directly in the pin, we met the homeowner exactly where they were in the decision-making process.

Pinterest rewarded that clarity, and so did the audience. This single example became a proof point for how information-forward visuals, when paired with the right strategy, can quietly outperform expectations and build lasting visibility rather than short-lived attention.

A Strategy Built Around the Right Client: Why This Worked For Meg & Co

What makes this case study meaningful is not just the numbers. It is the partnership behind them.

Meg & Co is a special client to us because their work gives us something real to amplify. Their homes are thoughtfully designed, beautifully photographed, and intentionally built. As a female-led custom home builder with an in-house design team, they approach each project with clarity. That in itself makes storytelling natural rather than forced. When a home is featured in the Parade of Homes, there is already a level of exclusivity and refinement built into the project. Our role is to extend the life of that moment long after the event ends, often through strategic Pinterest graphic design that continues working months later.

This strategy worked because the foundation was strong. Meg & Co consistently invests in professional photography, detailed blog content, and carefully executed design decisions. That gives us the ability to repurpose content in a way that feels educational. A paint color becomes a search opportunity. A bathroom detail becomes a saved reference. A single pin becomes a doorway back to their website, strengthened by consistent Pinterest graphic design practices.

At Neon Lion, we love coming alongside clients like Meg & Co who believe in long-term visibility over short-term noise. We believe in repurposing what already exists, refining it, and positioning it in places where future homeowners are actively looking for answers. When we educate the reader, we build trust and as a result, we generate meaningful leads.

Meg & Co continues to raise the standard for custom home building in Twin Falls, and we are proud to help tell that story.