OPEN POSITION

Digital Visibility Specialist

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In-Office or Remote • Full-Time

About Us

At Neon Lion, we believe every brand has a story worth telling - and for the businesses we work with, that story lives online. The core of our business partners with builders, designers, trades, and service-based companies to grow their digital presence through social content, web strategy, and local visibility. We're always extending our unique approach to a variety of industries outside of this realm.

Role Overview

We're looking for a Digital Visibility Specialist - a scrappy, AI-curious person who can help own the SEO and web presence side of our client roster from end to end. This role is for someone who wants to define a function, not slot into one. You'll work directly with our founders and account manager, with real ownership over how this part of the business gets built. If you've ever wanted to be the person who writes a playbook instead of following one - this is that seat.

What You'll Do

  • Audit client websites, Google Analytics, Search Console, and Google Business Profiles, identify what's moving the needle, and build strategy plans we can present as part of their monthly retainer

  • Build landing pages and targeted content pages in Squarespace or WordPress — industries, neighborhoods, product categories, whatever the strategy calls for

  • Handle on-page SEO end to end: page structure, headings, metas, schema, internal links, and image optimization

  • Run keyword research and use Google Search Console and GA4 to find signals, track progress, and decide what to chase next

  • Manage Google Business Profiles - posts, photos, Q&A, categories, and services - for multiple clients

  • Run review-generation campaigns to help clients build their Google review presence

  • Clean up local citations and build local SEO authority using tools like WhiteSpark or BrightLocal

  • Pursue quality backlinks - real ones, not spammy ones

  • Pull analytics data into clear, client-ready reports that show the work is paying off

  • Get into HTML/CSS when something needs a fix and you don't want to wait on someone else

  • Use AI as a force multiplier at every step - drafting metas, generating page outlines, debugging code, brainstorming keyword angles

  • Join client calls some weeks to explain strategy in plain English, then go heads-down building the next week

What We’re Looking For

  • 2–4 years of hands-on SEO, web operations, or digital marketing experience where you actually owned outcomes - not just executed someone else's checklist

  • Comfort across the stack: Squarespace and/or WordPress, Google Search Console, GA4, Google Business Profile, local citation tools, and basic HTML/CSS

  • An AI-forward mindset - this is non-negotiable. You're already using AI in your workflow to draft, debug, and learn faster

  • Generalist energy - you're not too good for any task and you thrive with variety, strategy one hour, hands-on building the next

  • Clear, direct writing - client reports, page metas, email outreach - doesn't need to be fancy, needs to be clear

  • Self-directed work style - you don't need someone to hand you a roadmap every Tuesday

Nice-to-Haves

  • Agency experience and familiarity with client cadence

  • Background working with home services, custom builders, real estate, or local service businesses

  • Familiarity with schema markup

  • Experience running Google Ads or Local Service Ads

  • Daily use of Claude, ChatGPT, or similar tools beyond just writing assists

What We Offer

  • Real ownership over how the SEO and web presence function gets built — not just within it

  • The chance to see your work directly impact small business owners' bottom lines

  • No 200-person agency bureaucracy - you work directly with the founder and account manager

  • AI tooling subscriptions covered so you always have the right tools in your hands

  • Paid time off and a flexible work environment as earned over time

How To Apply

Send an inquiry to hello@neonlionmedia.com, attach a resume (required) and cover letter (optional), and our team will reach out to schedule an interview if we feel you are a good fit!